Made O'Meter
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VRS is a Danish private label brand developed and owned by Salling Group, one of Denmark's largest retail operators. The brand specializes in providing affordable, everyday apparel and textiles, ranging from underwear and socks to basic clothing for men, women, and children.
Originally launched to streamline the fashion offerings found in retail outlets like Bilka and føtex, VRS has become a staple brand in the Danish retail market. While the brand is designed and managed in Denmark, the manufacturing of its textile products typically takes place in global manufacturing hubs such as China, Bangladesh, and Turkey to maintain competitive pricing. The brand remains under the ultimate ownership of the Salling Group, which is headquartered in Brabrand, Denmark.
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