Ursus Vodka

Ursus is a historic spirits brand that originated in Iceland in the early 20th century. The name 'Ursus' is Latin for 'bear', which is reflected in the brand's iconic polar bear logo. Its recipe was originally developed by an Icelandic distilling family and was later popularized internationally for its purity and crisp profile.

Over the decades, the production of Ursus shifted from Iceland to the Netherlands to take advantage of European distribution channels. The brand is particularly famous for its 'Ursus Roter' variant, which is a red, sloe berry-flavored vodka. Today, the brand's manufacturing is centralized in Dutch facilities under strict quality controls.

The brand's ownership has transitioned from independent family holdings to global spirits conglomerates. It is currently part of the Diageo portfolio, the world's largest producer of spirits, which has integrated Ursus into its international distribution network to maintain its presence in markets across Europe and Asia.