Ciuc Premium lager

Ciuc Premium is one of Romania's most iconic beer brands, originally established at the Miercurea Ciuc brewery in the heart of Transylvania. Known for its crisp taste and traditional brewing heritage, it has become a staple in the Romanian beer market, often associated with its regional roots and the purity of the local water sources utilized during its early production.

Today, the brand is part of a global brewing network. Following the acquisition of local assets by international players, the brand came under the management of Heineken's Romanian subsidiary. While it maintains its local identity and is primarily produced within Romania to serve the domestic market, it benefits from the global quality standards and logistical reach of its parent corporation.

The ultimate ownership lies with Heineken N.V., headquartered in the Netherlands. As one of the largest brewing companies in the world, Heineken oversees a vast portfolio of local and international labels. In Romania, the brand is managed by Heineken Romania S.A., which operates multiple breweries across the country to sustain the supply of Ciuc Premium and other associated brands.