Mulino Bianco Biscuits and Baked Goods

The Heritage of Mulino Bianco

Mulino Bianco is an iconic Italian brand that has become synonymous with breakfast and snack time across Europe. Founded in 1974 by the Barilla Group, it was created to evoke a sense of tradition, nature, and simple family moments. The name itself, which translates to 'White Mill,' was chosen to reflect purity and high-quality ingredients, specifically soft wheat.

Manufacturing and Sustainability

While the brand is deeply rooted in Italian culinary culture, its production primarily takes place in several factories throughout Italy, including sites in Castiglione delle Stiviere, Parma, and Novara. Barilla has also expanded manufacturing to meet international demand while maintaining a strong commitment to environmental stewardship. Their 'Carta del Mulino' initiative ensures that the soft wheat used in their products is cultivated sustainably to protect biodiversity and pollinators.

Ownership and Legacy

Today, Mulino Bianco remains a flagship brand of the Barilla Group, one of the world's leading food companies. Headquartered in Parma, Italy, the Barilla family continues to maintain ultimate ownership and control over the company. Under their leadership, the brand has evolved from a local biscuit producer into a global leader in the bakery segment, offering everything from classic rusks and cookies like Pan di Stelle to soft sliced breads.