Haglöfs Hiking Shoes

Haglöfs is a legendary Swedish outdoor brand that has evolved from a small-scale workshop into one of the world's most respected names in technical mountain gear. Founded in 1914 by Victor Haglöf, the brand initially gained fame for its durable backpacks designed for forest workers. Over the decades, it expanded into apparel and footwear, becoming synonymous with Scandinavian functionality and minimalist aesthetic.

While the brand maintains its creative and technical heart in Sweden, manufacturing for its complex footwear and technical gear is distributed across specialized factories in Europe and Asia to leverage high-performance materials like GORE-TEX and Vibram soles. The ownership of the brand has seen significant international shifts; it was owned by the Japanese sporting giant ASICS for over a decade before being acquired by the Hong Kong-based investment firm LionRock Capital in late 2023. Today, Haglöfs continues to operate as an independent brand within this new investment structure, focusing on sustainability and high-performance equipment for extreme environments.