Maurice Lacroix Aikon watch

Maurice Lacroix is a renowned Swiss luxury watchmaker founded in 1975. The brand is particularly famous for its 'Aikon' collection, which evolved from the 1990s Calypso line and is characterized by its integrated bracelet and distinctive six-'arm' bezel design. Each timepiece is meticulously crafted in the company's own state-of-the-art manufacturing facilities located in Saignelégier, Switzerland, ensuring the highest standards of Swiss horology. Since 2011, the brand has been under the ownership of the Swiss distribution and service group DKSH. The brand continues to position itself as a bridge between high-end traditional craftsmanship and accessible modern luxury.