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The Rustik Bakery is a premium bread brand developed by Bimbo Iberia, a subsidiary of the Mexican multinational Grupo Bimbo. It was originally launched in Spain to meet the growing consumer demand for traditional-style sourdough products with longer fermentation processes and natural ingredients. The brand's signature identity centers on a 14-hour sourdough fermentation period and the use of 100% natural ingredients, aimed at replicating the texture and flavor of artisanal bakery bread for the supermarket shelf. Manufacturing primarily takes place in Bimbo's specialized industrial bakeries across the Iberian Peninsula to ensure freshness and regional distribution. Today, it remains a key player in the premium pre-sliced and loaf bread category under the global leadership of Grupo Bimbo, the largest bakery company in the world.
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