Activia Granen Vezels yogurt

Activia is a flagship brand of probiotic yogurt products originally launched by Danone in 1987. The brand focuses on digestive health, marketing its use of Bifidobacterium animalis lactis cultures.

For the Dutch and Belgian market, Activia products are predominantly manufactured at Danone's large-scale production facility in Rotselaar, Belgium. The brand is globally recognized and distributed across more than 70 countries. Activia remains under the ownership of Groupe Danone, a French multinational food-products corporation based in Paris which has expanded its portfolio to include various plant-based and dairy health products.