Serena Orange

Serena is a brand specializing in high-quality fresh citrus fruits, most notably oranges and clementines. The brand is part of the global fruit trade network, sourcing products from various premium agricultural regions depending on the season, usually encompassing Mediterranean countries or South Africa.

The Serena brand is managed by Gebrs van Aarle (Van Aarle Brothers), a prominent Dutch family company. Founded in Schijndel, Netherlands, the company has operated since the 1960s, evolving from a local greengrocer into a major regional wholesaler and importer. The brand represents a selection of fruit that meets specific standards for taste, peel quality, and juiciness tailored for European retailers and specialty shops.