Made O'Meter
Discover where a brand or product originates
Crownfield is a well-known private label brand exclusively developed for and sold by the German discount supermarket chain Lidl. The brand offers a wide variety of breakfast products ranging from traditional oats and granola to specialized products like this 7-grain breakfast mix with whole grains.
Because Crownfield is a store brand, its products are manufactured by various third-party suppliers across Europe to meet Lidl's specifications. While the brand itself is managed from Germany, the origin of the ingredients and the location of the processing plants can vary depending on the specific region where the product is sold. This ensures a broad distribution network and competitive pricing. The brand remains entirely under the ownership and strategic direction of the Schwarz Group, maintaining its status as a staple private label in the European retail market.
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