President's Choice President's Blend Gourmet Coffee

President's Choice (PC) is a prominent Canadian private-labeled brand owned by Loblaw Companies Limited. The brand was launched in 1984 under the leadership of Dave Nichol with the goal of providing premium quality products at lower prices than national brands. The 'President's Blend' coffee is one of the brand's most iconic original products, designed to offer a taste profile comparable to high-end coffee house blends.

The coffee beans are sourced globally from major coffee-growing regions, but the roasting, grinding, and packaging primarily take place in Canada to ensure freshness for the domestic market. Loblaw Companies Limited, the ultimate owner, is Canada's largest food retailer and remains headquartered in Brampton, Ontario. The brand has become a staple of Canadian retail culture, known for its innovative product development and extensive range of grocery and household items.