Vanguard Jeans

Vanguard is a premium Dutch lifestyle brand known for its rugged and sophisticated aesthetic, deeply inspired by the world of vintage motorcycles. Founded in the Netherlands, the brand is part of the Just Brands portfolio, which also handles G-Star partners and other denim labels. Vanguard focuses on high-quality craftsmanship, incorporating technical details into its denim and casual wear to cater to modern men who appreciate classic engineering.

Production of Vanguard jeans and apparel takes place across several global manufacturing hubs, including locations in Europe and Asia, to ensure a balance of quality and scale. The brand is currently owned by Just Brands B.V., a well-established Dutch fashion company headquartered in Lijnden, Netherlands. Under Just Brands, Vanguard continues to expand its footprint across Europe while maintaining its distinctive identity as a brand for the 'modern gentleman with an adventurous soul.'