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HealthyFit is a private label brand primarily associated with the Dutch supermarket chain Action. It focuses on providing affordable sports nutrition and dietary supplements to the European market.
The product is typically manufactured in the Netherlands or elsewhere within the EU to meet European food safety standards. As an in-house brand for Action, its distribution is tightly controlled through their retail network, offering a cost-effective alternative to major international sports brands.
Ownership lies with Action (owned by the British private equity firm 3i Group), which manages the brand's production and supply chain through various contract manufacturers across Europe.
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