DE (Douwe Egberts) Coffee

Douwe Egberts, commonly known as DE, is a prestigious coffee brand with a heritage dating back to 1753. It was founded by Egbert Douwes and his wife Akke Thijsses in Joure, Netherlands, as a small grocery store specializing in coffee, tea, and tobacco. Over centuries, it evolved into a global powerhouse in the beverage industry, recognized for its quality blends and innovative coffee solutions.

Today, Douwe Egberts is part of the JDE Peet's portfolio. Its manufacturing footprint is extensive, with primary production facilities remaining in the Netherlands, while other specialized plants operate across Europe and other continents to serve regional markets. This allows the brand to maintain local freshness while adhering to global quality standards.

Ownership of the brand has transitioned through several major corporate structures, including Sara Lee and D.E Master Blenders 1753. It is currently owned by JDE Peet's, which is a leading pure-play coffee and tea company. Headquartered in Amsterdam, JDE Peet's is largely controlled by JAB Holding Company, a German conglomerate that manages a wide array of premium consumer brands.