Nice & Natural snack bars

Nice & Natural is a well-established snack brand rooted in the health-conscious market of New Zealand. Known for its emphasis on natural ingredients, the brand has built a strong reputation for producing a wide variety of nut bars, muesli bars, and roasted nut snacks that cater to consumers looking for convenient yet wholesome food options.

Originally founded by the Griffin's Food Company in New Zealand, the brand has grown significantly beyond its domestic borders. While a large portion of its production continues to take place in New Zealand at Griffin's manufacturing facilities, its distribution and market presence have expanded globally, particularly across Australia and parts of Asia.

Today, Nice & Natural is part of the expansive portfolio of Universal Robina Corporation (URC), a major multinational based in the Philippines. URC acquired Griffin's Food Company in 2014, integrating the brand into its international snack and beverage network. This ownership ensures the brand benefits from large-scale logistical support while maintaining its original Oceanic heritage and commitment to high-quality snack formulations.