Elmex Expert Präzision Sensitive toothbrush

Elmex is a prestigious oral care brand that originated in Switzerland in 1962, developed by GABA International AG in collaboration with dental experts from the University of Zurich. The brand became famous for its pioneering use of amine fluoride for enamel protection. In 2004, the Swiss GABA Group was acquired by the American multinational Colgate-Palmolive, which now manages the brand globally.

While the brand maintains its Swiss heritage and scientific identity, manufacturing is decentralized to various specialized facilities across Europe. The Expert Präzision line of toothbrushes is frequently manufactured in Germany, often in partnership with specialized toothbrush manufacturers like M+C Schiffer, though some models may also be produced in Poland or other locations depending on the specific regional market and supply chain requirements.