Paul Bakery and Patisserie Products

Paul is a renowned French chain of bakery-cafes that focuses on traditional French baking methods. Founded over a century ago in Northern France, the brand has grown from a local family bakery into an international symbol of French boulangerie culture. Today, it operates in dozens of countries across Europe, Asia, Africa, and the Middle East, maintaining its signature black storefronts and rustic interior design.

While the brand's heart remains in France, its international presence is facilitated through both direct ownership and strategic franchising models. Each location typically produces its baked goods on-site or in regional hubs to ensure freshness, meaning the manufacturing origin is local to the country of sale. The brand is strictly managed by the Holder Group, which has successfully preserved the family-owned legacy while expanding the brand's global footprint.