Driscoll's Jumbo Blueberries

Driscoll's is a world-renowned producer of fresh berries, tracing its origins back to the late 19th century in the Pajaro Valley of California. Founded by Joseph 'Ed' Reiter and R.O. Driscoll, the brand has remained a family-owned enterprise for over a century, specifically focusing on proprietary berry varieties. While headquartered in Watsonville, California, Driscoll's has expanded its agricultural footprint globally to ensure year-round availability of its strawberries, blueberries, raspberries, and blackberries.

As indicated on the packaging shown in the image, these specific Jumbo Blueberries were produced in Laos. This reflects Driscoll's growing presence in Asian agricultural markets. In early 2024, the brand underwent a significant transition when it was acquired by a consortium led by Paine Schwartz Partners, alongside British Columbia Investment Management Corporation (BCI) and Neuberger Berman. Despite this change in corporate structure and ownership by global investment firms, the company continues to operate under the Driscoll’s name, maintaining its status as a market leader in the fresh berry industry.