Lazer cycling helmets

Lazer is an iconic brand in the cycling world, recognized as the world's oldest manufacturer of cycling helmets. Founded in Belgium, the brand built its reputation on innovation, aerodynamics, and safety, becoming a staple for professional athletes in the Tour de France and Olympic games. The company is particularly famous for its unique 'Rollsys' fit system and advanced integrated safety technologies like KinetiCore.

While the brand maintains its design and engineering headquarters in Antwerp, Belgium, the actual manufacturing of its consumer goods is primarily outsourced to specialized production facilities in China and other Asian territories to meet global demand. This allows the brand to maintain high technical standards while scaling production for various disciplines, including road, mountain bike, and urban commuting.

In 2016, the brand reached a significant milestone when it was acquired by the Shimano Group. This acquisition integrated Lazer's protective gear expertise with Shimano's massive global distribution network and engineering synergy. Today, Lazer operates as a key subsidiary within the Shimano portfolio, benefiting from the Japanese giant's extensive resources in research and development and international logistics.