K Plus liquid yogurt

K Plus is the private label brand of Konzum, Croatia's largest retail chain. This specific liquid yogurt, as indicated by the 'Iz Hrvatske' (From Croatia) heart-shaped logo on the packaging, is locally produced within Croatia. Konzum partners with various local dairy manufacturers to produce its store-brand products, ensuring freshness and supporting the domestic economy.

The brand originated in Croatia through the Konzum supermarket chain, which was historically part of the Agrokor Group. Following the restructuring of Agrokor, the ownership transitioned to the Fortenova Group. Fortenova operates as a massive food and retail conglomerate across the Balkan region. This yogurt represents a value-oriented choice that emphasizes regional sourcing and local manufacturing standards within the European Union framework.