Hoka Speedgoat 6 GTX shoes

Hoka, originally known as Hoka One One, is a high-performance footwear brand that specializes in premium athletic shoes, particularly for trail running and distance sports. The brand was founded in Annecy, France, in 2009 by Nicolas Mermoud and Jean-Luc Diard, two former Salomon employees who sought to create a shoe with a 'maximalist' cushioned midsole to facilitate effortless downhill running.

While the brand's roots and initial design philosophy are French, it was acquired early on in its growth cycle by the American corporation Decker Brands. Today, the brand is headquartered in Goleta, California. Manufacturing for Hoka products typically takes place in Southeast Asia, with this specific model, the Speedgoat 6 GTX, being produced in Vietnam. Under the ownership of Deckers Brands—the same parent company behind UGG and Teva—Hoka has evolved from a niche professional runner's favorite into a global lifestyle and performance powerhouse.