Linit Fabric Starch

Linit is a historic brand specializing in fabric care, specifically known for its liquid and powder starch products designed to give clothes a crisp, professionally laundered finish. Originally developed as a laundry aid to simplify the starching process at home, it became a household staple for maintaining formal wear and linens.

Over the years, the brand has undergone several ownership changes as the global consumer goods market consolidated. Throughout the 20th century, it was a prominent part of the Corn Products Refining Company (which became CPC International). Today, the brand's production and distribution vary by region. In the North American market, it has been associated with companies like Dial and eventually Henkel, while in other regions, various chemical manufacturers produce it under license or through regional acquisitions.

As of the 2024–2026 forecast period, the brand remains under the umbrella of Henkel, the German chemical and consumer goods giant. Henkel manages a massive portfolio of laundry and home care brands globally, ensuring that Linit continues to meet modern environmental and efficiency standards while maintaining its traditional reputation for quality fabric stiffening.