Signal White Now toothpaste

Signal is a globally recognized oral hygiene brand with a rich history dating back to its introduction in France in 1961. The brand became famous for launching the first striped toothpaste and has since evolved into a leader in whitening technologies, specifically with its White Now line which utilizes optical whitening effects.

Signal is owned by Unilever, one of the world's largest consumer goods companies. While the brand originated in France, it is now marketed under various names globally, such as Pepsodent, Mentadent, and Aim, depending on the region. Manufacturing takes place in multiple locations across Europe and Asia to support its vast distribution network. Unilever continues to manage the brand as part of its personal care portfolio, focusing on sustainability and dental health education.