MUM Roll-On Deodorant

MUM is widely recognized as the world's first branded deodorant, originally developed in Philadelphia, USA, in 1888. The brand pioneered the rollout of anti-perspirant products long before they became a global hygiene staple.

Today, the brand's production and distribution are primarily focused in Europe. The product shown in the image is manufactured in Germany by fit GmbH, which acquired the brand rights for the European market. Known for its 'Sensitive' and alcohol-free formulas, MUM remains a specialized brand in the personal care sector, maintaining a legacy of effective odor protection that dates back over a century.