Swanson Hawthorn Berry

Swanson Health Products is a well-established American brand specializing in natural health and wellness products. Founded in 1969 by Leland Swanson in Fargo, North Dakota, the company began as a mail-order business focusing on vitamin E and has since grown into a global leader in the supplement industry. The brand is recognized for its commitment to providing high-quality vitamins, minerals, and herbal supplements at affordable prices.

Swanson products are primarily manufactured in the United States, utilizing facilities that adhere to Good Manufacturing Practices (GMP) to ensure safety and potency. While the company sources some raw materials globally, the final processing and packaging are centered in their domestic facilities. In 2016, Swanson Health Products was acquired by Swander Pace Capital, a private equity firm, though the company continues to operate under its original brand name with headquarters remaining in Fargo. This ownership structure has allowed the brand to expand its reach and modernize its digital presence while maintaining its legacy of health-focused product development.