Diadent Zahnseidesticks

Diadent is a specialized private label brand focusing on dental hygiene products, primarily sold through Penny supermarkets, which are part of the REWE Group. The product shown consists of 64 unwaxed dental floss picks designed for oral care and convenience, featuring a plastic travel case made from recycled materials.

The brand originates from Germany, established to provide an affordable yet high-quality alternative to premium oral care brands. Being a private label, manufacturing is typically outsourced to various specialist personal care factories across Europe and Asia, depending on the specific product line and production contracts.

Today, the brand is owned and managed by the REWE Group, one of Europe's leading retail and tourism cooperatives. This ownership ensures that Diadent products are staple items in discount and supermarket shelves across Germany and other European markets where REWE operates.