Milky Way Minis

Milky Way is a world-renowned chocolate bar brand created by Mars, Inc. The brand was first introduced in 1923 by Frank C. Mars and was the first filled chocolate bar of its kind. While the original inspiration came from a popular malted milkshake of the time, the European version of the bar differs significantly from the American version, featuring a lighter nougat center without a caramel layer.

Today, the brand is owned by Mars, Incorporated, a global leader in the confectionery and pet care industries. Manufacturing for the European market takes place in several locations, including major facilities in the Netherlands and Germany, to serve the local consumer base. The corporate ownership remains private and family-owned, based in the United States, managing a massive portfolio of snacks and food products.