Kellogg's Special K Original

Special K is one of the most recognizable breakfast cereal brands globally, originally launched in the United States in 1955 by the Kellogg Company. It was marketed as the first cereal to be fortified with seven vitamins and iron, specifically targeting health-conscious consumers. The product shown features bilingual French and Dutch packaging, indicating it is intended for the Benelux market.

The global restructuring of the Kellogg Company in late 2023 resulted in the formation of Kellanova, which now holds the international cereal business along with the global snacking portfolio. Manufacturing for the European market typically occurs in several locations, including major plants in Manchester (UK), Spain, and Belgium. The ultimate ownership lies with Kellanova, a major American multinational food manufacturing corporation headquartered in Chicago, Illinois.