Oryza rice

Oryza is a premium rice brand that has established itself as a household name in Northern Europe, particularly in Germany. The brand focuses on delivering high-quality rice varieties ranging from classic long-grain to specialty aromatic types like Basmati and Jasmine. While the rice itself is cultivated in major agricultural regions across Asia and Europe depending on the specific variety, the brand's production and distribution hub is centered in Germany.

The brand is part of the extensive portfolio of Euryza GmbH, a company with deep roots in the European grain industry. Since the late 1990s, the brand has been under the ownership of Ebro Foods, a global powerhouse in the rice and pasta sectors. This ownership provides Oryza with a robust global supply chain, ensuring that the grains are sourced from the best fields globally while maintaining European quality standards for processing and packaging.