Dia Sparkling Water

This product is a natural sparkling mineral water sold under the private label brand of Dia. The brand originated in Spain as a discount supermarket chain founded in 1979. Within the Brazilian market, Dia products are typically bottled or manufactured locally to ensure freshness and competitive pricing.

Starting from 2024, Dia's operations in Brazil underwent significant management changes. After a period under the direct control of the Spanish Dia Group, the Brazilian subsidiary was transferred to the asset manager MAM Asset Management, which now oversees the local operations and private label distribution. This shift reflects a strategy to revitalize the brand's footprint within the South American market.