Monster Energy Absolutely Zero

Monster Energy Absolutely Zero is a sugar-free variant of the famous energy drink under the Monster brand. Originally launched in the United States by Hansen Natural Company, it revolutionized the market with its aggressive marketing and association with extreme sports.

Today, the brand is owned by Monster Beverage Corporation, which is based in California. The company has a deep strategic partnership with The Coca-Cola Company, which holds a significant minority stake and serves as the primary global distribution partner. In Brazil, the manufacturing and distribution are handled by local Coca-Cola bottling units, utilizing local ingredients while following international quality standards.