Subra toilet paper

Subra is a premium hygiene brand primarily known for its high-quality toilet paper products in the Brazilian market. It is recognized for its triple-ply technology, often marketed under the 'Air Touch' feature for enhanced softness and absorption.

The brand belongs to Softys, which is the tissue and personal care division of CMPC (Compañía Manufacturera de Papeles y Cartones). CMPC is a major Chilean pulp and paper company and one of the largest in Latin America. While the brand originated within the portfolio of Softys to serve the Brazilian consumer base, the manufacturing is handled locally in Brazil across various industrial plants owned by the group. CMPC remains the ultimate owner, maintaining a strong presence across South American markets with a focus on sustainable forestry and paper production.