Closeup Mouthwash Ice Proteção 360 Fresh

Closeup is a global oral care brand that pioneered the 'gel' toothpaste concept in the mid-1960s. Originally created with a focus on younger consumers and breath freshness, it has expanded its portfolio to include mouthwashes like the Ice Proteção 360 Fresh shown here.

The brand was originally launched by Lever Brothers (now Unilever) in the United States and has since become a dominant brand in markets like Brazil, India, and parts of Southeast Asia. Today, it is part of Unilever's massive Personal Care division. In Brazil, products are manufactured locally to meet regional demand, maintaining the brand's association with intense freshness and antimicrobial protection.