Pure Elan BT3 Bluetooth Digital Radio

Pure is a renowned British brand that has played a pioneering role in the development of digital radio (DAB) technology since its inception. Originally founded as a division of Imagination Technologies, the brand focused on bringing high-quality digital audio to the consumer market. The Elan BT3 model shown is a versatile portable DAB+ and FM radio featuring Bluetooth connectivity, allowing it to function as a wireless speaker.

While the engineering and design of Pure products are primarily handled at their headquarters in the United Kingdom, the physical manufacturing of the hardware is conducted in China to benefit from specialized electronics supply chains and production efficiencies.

In 2016, following a strategic shift by Imagination Technologies, the Pure brand was acquired by AVenture AT GmbH, an Austrian-based investment group. This ownership transition has allowed Pure to continue expanding its product line into smart home audio and connected devices while maintaining its British heritage in acoustic design and user interface.