Made O'Meter
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Hismile is a modern oral care brand that gained global recognition through its viral social media marketing and innovative approach to dental hygiene. The brand is known for offering Fluoride-based toothpastes in a wide variety of unconventional flavors, such as Mango Sorbet, Peach Ice Tea, and Watermelon, moving away from the traditional mint profile.
Founded in Australia, the brand maintains its creative and corporate headquarters on the Gold Coast. While the brand design and product development are Australian-led, the physical manufacturing of the toothpaste formulas is primarily carried out in specialized facilities in Thailand and other global locations to meet high demand. The brand remains privately held by its original founders through their investment vehicle, ensuring it operates independently of major legacy oral care conglomerates.
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