Made O'Meter
Discover where a brand or product originates
NIVEA is one of the world's most recognized skin care brands, originally founded in Germany. The brand's journey began in 1911 when the company Beiersdorf developed the first stable oil-and-water-based skin cream, which led to the creation of the iconic NIVEA Creme. Over the decades, the brand has expanded its portfolio to include a wide range of personal care products, including the Dry Comfort anti-perspirant series seen here, which focuses on skin protection and long-lasting freshness.
Today, NIVEA is owned by Beiersdorf AG, a multinational corporation headquartered in Hamburg, Germany. While the brand remains deeply rooted in its German heritage, its manufacturing operations are global, with production facilities located in Europe, Asia, and the Americas to serve local markets. The ownership structure has remained stable, with the Herz family (via maxingvest AG) holding a majority stake in Beiersdorf AG, ensuring the brand continues its legacy as a leader in dermatological research and consumer skin care.
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