Delia Classic Green tobacco smartcore sticks

Delia is a brand of tobacco sticks designed specifically for use with heated tobacco devices, such as the IQOS ILUMA system. These 'smartcore sticks' contain an internal heating element that allows the tobacco to be heated without combustion. The packaging shown features Romanian health warnings, indicating its distribution in the European market.

The brand is a late-entry portfolio addition by Philip Morris International to provide a variety of flavor profiles and price points within the smoke-free category. Production occurs in several high-tech facilities globally, with major manufacturing hubs located in Italy, Greece, and Romania to serve the European and international demand for heat-not-burn products.

Philip Morris International (PMI), originally the international division of the American Philip Morris & Co., is now an independent Swiss-domiciled multinational corporation. It is currently one of the world's leading tobacco companies, aggressively transitioning its business model toward a smoke-free future through brands like HEETS, TEREA, and Delia.