Yvette Black Liquid Detergent

Yvette is a private label brand specialized in laundry care, primarily sold through the Migros retail network in Switzerland. The brand focuses on providing specialized solutions for different fabric types, such as its Black line designed to repair and protect dark clothing.

As a proprietary brand of Migros, the product is part of their extensive vertical integration strategy. Historically and currently, many Migros cleaning products are manufactured by Mibelle Group, a subsidiary of the Migros Group based in Switzerland. This ensures that the products meet high Swiss quality standards and are produced close to the point of sale, minimizing logistical footprints within the DACH region. The brand remains entirely owned by the Swiss cooperative, Migros-Genossenschafts-Bund.