skruf Super White nicotine pouches

skruf Super White is a prominent brand of tobacco-free nicotine pouches. The brand originated in Sweden, a country with a long-standing tradition of snus production. It was created by Skruf Snus AB, a company founded in 2002 that quickly became a major player in the Scandinavian tobacco market.

Today, Skruf Snus AB is owned by Imperial Brands, a global tobacco giant headquartered in the United Kingdom. Imperial Brands acquired Skruf to expand its portfolio into the rapidly growing 'Next Generation Products' (NGP) segment. While the brand maintains its 'Crafted in Sweden' heritage and primary production facilities there, its distribution is managed through various global subsidiaries. In the DACH region, the products are often managed by local entities such as Imperial Tobacco Austria and Imperial Tobacco Germany.