Cien Sensitive Shower Gel

Cien is a private-label personal care brand owned by the German global discount supermarket chain, Lidl. The brand was established to provide high-quality cosmetic and hygiene products at a budget-friendly price point, competing directly with established global hygiene brands.

While the brand's headquarters are in Germany, manufacturing occurs across multiple countries within the European Union, including Germany, Poland, and Spain, depending on the specific product line and regional distributor. This decentralized production helps Lidl maintain low costs and efficient supply chains across its thousands of stores.

As a private label, Cien remains under the ultimate ownership of the Schwarz Group, one of the largest retail groups in the world. The brand has gained significant recognition for its dermatological testing and budget-friendly versions of skincare, hair care, and hygiene products, often receiving high ratings in independent consumer tests.