Esselunga BBQ Salsa Barbecue

Esselunga BBQ Salsa Barbecue is a private-label condiment belonging to the Italian retail chain Esselunga. Designed for grilled meats and table use, this product is part of Esselunga's extensive range of grocery items. The brand was founded in Italy and remains a symbol of Italian retail excellence.

Historically, the brand was established by Nelson Rockefeller and his Italian partners in 1957, bringing the supermarket model to Italy. Today, the manufacturing of their private label sauces typically occurs in Italy through partnerships with specialized Italian food producers. The brand is ultimately owned by Supermarkets Italiani S.p.A., reflecting its deep roots in the Italian market and its commitment to local sourcing for its store-brand products.