Boem Hard Seltzer

Boem Hard Seltzer is a popular Italian alcoholic carbonated water brand that entered the market with significant celebrity backing. Launched specifically to cater to the growing demand for low-calorie, refreshing alcoholic beverages, Boem positions itself as a premium yet accessible choice for health-conscious consumers.

The brand was notably co-founded and promoted by prominent Italian figures including rappers Fedez and Lazza, along with entrepreneur Leonardo Maria Del Vecchio. This high-profile partnership helped the brand gain rapid recognition across Italy. The product is manufactured within Italy, emphasizing local production for its distribution network. It is owned by Tubo S.r.l., a joint venture company established by these founding partners to manage the development and marketing of the Boem line.