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Tanoshi is a French food brand dedicated to bringing Japanese flavors and culinary traditions to the European market. While the brand name is Japanese ('Tanoshi' means fun or pleasant) and the recipes are inspired by Japanese gastronomy, the brand itself was created and is managed in France.
The product range, which includes noodles, sauces, and sushi kits, is manufactured through a global supply chain. Many of the dry noodle components and snack items are produced in various Asian countries to maintain authenticity, then packaged and distributed through French retail channels.
Tanoshi is a key brand under the Bjorg et Compagnie umbrella (formerly Distriborg), which specializes in organic and ethnic foods. Since 2016, the brand has been part of the international Ecotone group, a leader in the European healthy and sustainable food sector. This ownership ensures that Tanoshi products are distributed widely across major French supermarkets like Carrefour, Leclerc, and Auchan.
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