Made O'Meter
Discover where a brand or product originates
Santa Maria is the leading seasoning and world food brand in the Nordic region, widely recognized for its high-quality Tex-Mex products. The brand originated in Sweden and has a history dating back to the early 20th century as a small spice shop in Gothenburg. Over the decades, it evolved into a dominant force in the European spice market, particularly famous for introducing taco culture to Scandinavia.
Today, Santa Maria is a core brand of the Paulig Group, a Finnish family-owned food and beverage company. While the brand has Swedish heritage, its products are manufactured in modern facilities across Northern Europe, with a significant amount of its production, including spice mixes like the Taco Original, occurring in Estonia. The brand continues to focus on international food trends, providing a wide range of seasonings, snacks, and ethnic food concepts to markets across Europe and beyond.
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