Mcennedy Streuselkuchen mit Marzipan-Karamellfüllung

Mcennedy American Way is a private label brand exclusively owned and sold by Lidl, the German global discount supermarket chain. While the brand utilizes American-themed marketing and packaging to appeal to consumers seeking 'American-style' snacks and foods, its roots and corporate ownership are strictly German.

The Streuselkuchen (crumb cake) featured is a traditional European-style bakery item under the Mcennedy brand. Most of these private labels for Lidl's European market are manufactured by various contract bakeries across Germany and neighboring EU countries. The ultimate owner, the Schwarz Group, remains one of the largest retail groups in the world, maintaining its headquarters and primary operations in Germany while sourcing products internationally to fill its themed promotional weeks.