GOAT STORY GOAT Mug

The GOAT Mug is a horn-shaped coffee mug designed by the Slovenian brand GOAT STORY. The project gained international recognition through a highly successful crowdfunding campaign on Kickstarter in late 2014, which was launched by the design studio Equa.

The brand is rooted in Slovenia, where the creative team and headquarters are based. While the design and brand identity are Slovenian, manufacturing for their physical products is typically carried out in China to meet global demand and maintain technical production standards for complex shapes like the horn-inspired mug.

GOAT STORY continues to be an independent entity under its original creators, focusing on specialty coffee equipment and lifestyle accessories. The brand has expanded from the original mug to high-end coffee grinders and brewing equipment, maintaining its ultimate ownership within Slovenia.