Made O'Meter
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Flux is a well-established Swedish dental care brand, widely recognized as a market leader in Scandinavia for its high-fluoride fluoride products. Developed in collaboration with Swedish dental experts, the brand focuses on preventing tooth decay and strengthening tooth enamel. Its products are frequently recommended by dentists across the Nordic region.
Previously owned by Actavis and later Teva Pharmaceuticals, the Flux brand was acquired by Karo Healthcare (formerly Karo Pharma) in 2016. Karo Healthcare, headquartered in Stockholm, has since expanded the Flux line to include toothpaste, chewing gum, and specialized mouthwashes. The product showcased is manufactured primarily in Sweden to ensure high quality and compliance with Nordic dental standards, while the ultimate ownership lies with the investment firm EQT, which holds a majority stake in Karo Healthcare.
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