Haribo Super Mario snack

Haribo is a world-renowned confectionery brand, most famous for inventing the gummy bear. The product shown, a Super Mario themed snack, is part of a licensed collaboration. Haribo was founded in 1920 in Bonn, Germany, by Hans Riegel. The company's name is an acronym for HAns RIegel BOnn.

Today, Haribo remains a private, family-owned business headquartered in Grafschaft, Germany. It operates multiple production sites across Europe and the United States, with a significant majority of products sold in the DACH region being manufactured at their German facilities. The brand maintains ultimate ownership of its trademarks and global distribution channels.