MAOAM Fruit Chew

MAOAM is a widely recognized brand of fruit chew candies. Originally founded in Germany in 1930 by Edmund Münster in Neuss, the brand has become a staple in the European confectionery market. The name is an acronym for 'MUnster Aus ArM,' which translates to 'Münster from Neuss.'

In 1986, the brand was acquired by HARIBO, another legendary German confectionery giant. Since then, MAOAM products have been integrated into HARIBO's global distribution network. While the brand is German in origin, manufacturing occurs in several locations across Europe, including Germany and occasionally the United Kingdom, to meet international demand. HARIBO remains a family-owned company, headquartered in Grafschaft, Germany.