Harry's American Sandwich toast bread

Harry's is a historic brand with French origins, originally established as a bakery and confectionery company in 1970. The brand became widely known for its sandwich bread and pastries, revolutionizing the segment with its American-style square loaf. Today, it is part of the global portfolio of the Italian confectionery and bakery giant Barilla.

In Russia, Harry's products, including the popular American Sandwich toast bread shown in the image, are produced locally to ensure freshness. These products are manufactured at dedicated facilities in Moscow and the Novosibirsk region. The brand remains under the ultimate ownership of the Barilla Group, which maintains a significant presence in the Russian market through its local subsidiary, Barilla Rus, overseeing both pasta and bakery production lines.